Hear about a slow client homepage before they do
Agency plan adds white-label PDFs.
Clients do not send a nice brief when LCP slips. They send a screenshot from a colleague. If you shipped the site, you want the number first.
Put monitoring in the retainer
List the URLs you own: home, top landing pages, key templates. Check them daily. Put the alert on the account channel. When you add an app or a campaign pixel, you will see the next morning if it was a bad idea.
Reporting
A PDF with the client's name on it is easier to paste into a monthly recap than a folder of PSI links with different dates. White-label is on the Agency plan.
Do not monitor everything
Fifty URLs of thin locations pages will make noise. Ten URLs that match the client's actual funnel will not.
FAQ
Can several clients live in one account?
Yes, with folders on plans that include them. Name folders after the client, not after the metric.
What if the client will not pay for monitoring?
Keep three URLs on the free plan as tripwire. It is cheaper than an emergency redesign.